• Expedia Classic Vacations

    Classic Vacations is Expedia’s luxury brand, featuring exclusive hotel packages. But unlike Expedia, its main marketing vehicles are destination brochures and lifestyle mailers. Destination brochures target B2B customers, and can range from eight to over 100 pages for a given geographical area or country. Lifestyle Mailers are B2C brochures that are compiled based on individual interests such as romance or activities. With the Online Brochure App, customers get the printed brochure experience without printed material, while adding interactive features such as expanded hotel information, printing, and booking.