dima
  • Skype Infographics

    In the process of merger with Microsoft, Skype is working on reevaluating its brand strategy. This series of renderings captures some of the key points of Skype brand evolution.

    Brand Experience Pulse diagram communicates the "health" of multiple data points to the brand itself. The main challenge of this piece was not only to reflect the multitude of the unrelated data points, but also to accommodate client's request to use heart theme as a foundation of the graph.

    Universal, Useful and Wonderful diagrams are template created to visualize three Skype brand pillars. Using proximity to the pillars, these diagrams communicate the level of usefulness and comfort of the brand.

    In addition to the diagrams, a set of icons was designed to be used in further pursuit of exploration of Skype brand identity.